The good news is that Polaroid, after nearly collapsing from too much digital pressure, are going to carry on manufacturing film and make new, stylish looking cameras to put it in. The bad news is that the figurehead for their revival is none other than Lady Gaga.
I guess the Polaroid execs think that Gaga is a bit âartyâ and will get them in with those all-important âyoung peopleâ that we hear so much about in the news.
The reality of pop culture is that Gaga, though very popular this month, will be nothing more than a slight embarrassment in a years time. She is the epitome of throwaway trash-pop and is, of course, shining and bright and wonderful because of that. But is she really an âartistâ? Does she deserve the title of Polaroidâs âCreative Directorâ? Um, probably not.
Still, letâs be positive and hope that Polaroidâs renaissance will lead them down a slightly more subtle path to support some less well-funded âcultural ambassadorsâ keeping the future-film-flame alive.